Parle-G |
作者姓名:Miranda Goode; Ramasastry Chandrasekhar |
商品類型:Case (Field) | 商品編號:9B10A022 |
出版日期:2010/11/01 | 內容長度:16 頁 |
In 2009, Parle Products Pvt. Limited (Parle), a leading Indian biscuit manufacturer, had the distinction of producing the largest selling glucose biscuit brand by volume in the world, the Parle-G. Parle-G biscuits sold for approximately US$1 per kilogram and as very few processed and ready-to-eat foods were available at this price point, Parle-G was strongly associated with offering value for money (VFM). A looming problem in this brand category .....more
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Strategic Planning at Apple Inc. |
作者姓名:Kyle Murray; Miranda Goode; Fabrizio Di Muro |
商品類型:Case (Library) | 商品編號:9B09A026 |
出版日期:2010/01/11 | 內容長度:12 頁 |
Apple Inc. is one of the world’s most sucessful and most recognizable companies. Over its 30 year existence, the company had seen a lot of changes in the computer industry. What would the future hold for the computer giant in a rapidly changing world? How should the company allocate resources between its more traditional offerings (computers) and its newer products (iPods, iPhones, Apple TV, etc.) in order to maintain and improve its market position. .....more
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Microsoft Windows: The Launch of Windows 7 |
作者姓名:Miranda Goode; Matthew Ball |
商品類型:Case (Library) | 商品編號:9B09A023 |
出版日期:2009/08/14 | 內容長度:25 頁 |
In early 2009, Microsoft began preparing for the launch of its next operating system, Windows 7. Successfully marketing Windows 7 had become essential for the company, which had faced numerous challenges in recent years, including a commercial and public relation failure of its last operating system, Windows Vista. While Windows 7 had received strong pre-release reviews, its success depended on Microsoft's ability to overcome the lingering skepticism .....more
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